Marketing Manager Systems & Technology Group

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Company: Manpower
Location: Portsmouth, Basingstoke, Bedfont
Date posted: 19 Aug, 2008

Program Management - Building from the strategic decisions outlined in Business Plans, professionals in this Marketing Management special package IBM offerings within a 'program' to provide meaningful and differentiated context, messages and benefits to customers and/or channels in the target segment. Their objective is to generate greater customer/channel preference for IBM resulting in greater revenue and profit. They are mindful of the market maturity or state of development of their business area and select and design programs appropriately. They use more detailed market intelligence, as appropriate, to create the Program Plan and to guide execution elements. Program Management specialists...

From: Monster.co.uk