Ten top tips for LinkedIn’s tenth birthday

Ten out of ten, perfect ten, power of ten… LinkedIn has just celebrated its tenth birthday, and whatever your feelings towards the professional network, there is no denying that it has changed the face of recruiting and job-hunting forever.

To mark the occasion, the JobisJob experts have compiled our top ten tips for getting the most out of your LinkedIn profile in your job hunt.

LinkedIn profile tips

1. Customise the URL of your profile page
Head to “Settings > Edit your Public Profile”, and you’ll find a box in the RHS marked “Your public profile URL”. Instead of the general mishmash of numbers and letters you’ll find, change this to something sensible, such as your name (you could even put the odd keyword related to your profession in there). This will make it far easier for any professional contacts looking for you to track you down, and looks much better on a business card.

linkedin profile tricks

2. Do not overdo the skills and expertise
This will spread your endorsements more thinly and give the impression that you’re a “jack of all trades”. And besides, do future employers really need to know that you can run the 100 m quite fast? Keep to skills that are relevant and can be proven – about 10 is recommended.

3. Share industry-related information and comment in your status updates
This shows you are a committed professional. It’s said that those who post once a week are nearly ten times more likely to be contacted by recruiters.

4. Build your contacts by joining groups
Here’s a sneaky trick. LinkedIn doesn’t normally let you send invitations to connect to people you don’t know. You can get round this rule, however, by joining a group that your desired target professional contact is also a member of.

LinkedIn pfofile tricks

5. Choose your headline wisely
Next to your name and profile picture is 120 characters of prime LinkedIn real estate. This is the first thing people will see about you, so choose what you say wisely. Try to get inside recruiters’ minds, and include keywords people will be looking for to ensure you show up in search results.

6. Check out other people’s LinkedIn profiles
Taking a cheeky look at the LinkedIn profiles of people who are in the same profession as you (or even the next step up the ladder) is a great trick for sizing up the competition and working out how to beat it.

7. Fill in info about courses you’ve studied
Filling this information in will make it easy for people from your alumni networks to find you. Like that weird kid who from history class who is now head of that important company you want to work for, for example.

8. Analyse your skills
LinkedIn’s profile trend tracking tool allows you to research whether or not the skills you currently list on your profile are in growth or slump, and suggests similar skills you might like to think about listing. Simply type your skill into the “Search Skills and Expertise” box to see what the biggest area of expertise is (“Size”), and which is growing fastest (“Relative Growth”)

More LinkedIn profile tricks...

9. Accepting invites
Although you don’t want to get snowed under with LinkedIn spam or hitch your wagon to any suspicious types, the more invites you accept and more connections you make on LinkedIn, the larger your extended network of opportunities will be. As a result, it’s generally considered good advice to leave the door open. And you can always revert to step ten if things don’t work out…

10. Removing connections
To “unfriend” someone on LinkedIn, go to “Contacts > Connections > Remove Connections” (see below). If this seems a bit extreme, you can always just press the mute button on the status updates of overly-garrulous connections by clicking on “hide” in your initial feed.

Profile tricks


  • To find jobs in your LinkedIn network, try using the “My Network” tool on JobisJob.
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Penelope for JobisJob

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