Monthly Archives: September 2013

UK trends in construction in 2013 (infographic)

This entry was posted in Employment trends, Infographics and tagged , , , , on by plabram.

…a snapshot of construction job trends

If you want to stay up-to-date with what’s going on in the UK construction industry, but don’t have time to read our full article or white paper on the topic, this infographic (hopefully) will give you a solution. Taken from a sample size of 44,000,000.

If you’re looking for jobs in construction, on the other hand, follow this link.

Infographic - construction trends

© JobisJob, July 2013. Taken from a sample size of 44,000,000. This infographic is designed to give a quick overview. It is not an in-depth report, and should be taken with a pinch of salt. For more information, as well as up-to-date facts and figures, please contact us.

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5 top places to find information about the UK labour market

This entry was posted in Articles, Employment trends and tagged , , on by plabram.

New York Construction Workers

If you’re reading this post, you’re likely to be one of the large group of readers who arrive at this blog looking for “UK labour market trends”, or some variation on this theme. At risk of making ourselves redundant, we’ve decided to share some of our favourite, most reputable sources of information with you.

The best labour market blogs and websites

list_okThe Manpower Employment Outlook Survey – The MEOS, which is regularly covered in JobisBlog, is said to be one of the most reliable predictors of changes in the size of the UK labour market. Effectively, this survey asks employers from all regions and sectors if they are planning to increase or decrease payrolls over the coming quarter.

list_okJobisJob Trends – Lots of the information we use for our articles comes from the Trends page on our website. We’ve accumulated some 50 million job offers over the past years, and you can search these by keywords or location to get up-to-the-minute reports of what’s happening in your sector or area. We’re also hoping to bring out a new, improved version of JobisJob Trends soon – keep posted for further information.

list_okThe ONS – The Government-run Office for National Statistics contains everything from population censuses to statistics on unemployment. Features some nice infographics, however otherwise this is not the easiest site to use in the world, so don’t be overwhelmed.

list_okJobisBlog – Hey, you have to blow your own trumpet every once in a while. In JobisBlog, we compile all the information from JobisJob Trends together with other relevant statistics to give you easy-to-read, up-to-date information about your local labour market. Check out our white papers for in-depth research, or the infographics section for snapshots of what’s going on in the UK labour market.

list_okCIPD - Similar to the MEOS, the CIPD (Chartered Institute of Personnel and Development) regularly interviews over 1,000 HR professionals and employers to compile the Labour Market Outlook. This collects information about growth or redundancy in the labour market, as well as pay and the proportion of migrant workers employers are looking to hire.

We’d love to know what your top sources are – do you have any labour market blogs or websites to add to the list?

Social media and employment – infographic

This entry was posted in Infographics, Social media and tagged , , , , , , on by plabram.

Social networks and employment – tips for a happy marriage

The party’s coming to an end. This infographic is the conclusion of our “Social Media Week on JobisBlog” series, and gives a quick summary of all the tips and tricks we’ve shared on this topic during the past seven days. Hope you enjoyed it as much as we did, and see you back here again soon.

(Click for a bigger version)

Infographic - find jobs/employees via social media

You can search for jobs in your LinkedIn and Facebook networks using JobisJob’s “My Network” tool. Once activated, this will highlight all the job postings that appear in companies where friends from your extended networks are currently employed, allowing you to obtain that all-important personal recommendation and use social media to find a job.

© JobisJob, July 2013.

Social media week on JobisBlog

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Social media recruiting doesn’t have to be difficult

This entry was posted in Advice for recruiters, Articles, Social media and tagged , , , , , , , , on by Lynn.

Social media recruiting doesn’t need to be forbidding or complex, but can be easy and contemporary. And even if it appears that the large companies are setting the tone, social media recruiting is just as relevant for medium-sized companies. Interestingly, there are small social media recruiting campaigns that make a better impression due to their quirkiness and authenticity than some high-budget productions. In this case, take look at how Twitter sell their employer brand on the internet on a small budget but with plenty of humour to make up for it:

Along with having enthusiasm and originality, it’s important to observe the rules of the game. Here are the most important things to remember for successful social media recruiting:

list_ok You shouldn’t expect too much from social media recruiting. It serves to develop a corporate network, and to expand outreach and awareness levels, but it will not perform miracles if the traditional recruiting processes are not well planned and integrated.

list_ok There are legal frameworks for active sourcing. You need to know exactly what is legal and where limits are crossed. For example, copying and saving the data of potential employees from social media without their permission is not allowed.

list_ok Not everyone wants to be headhunted via social media. If a high-potential candidate states on their social media profiles that they’re not looking for new opportunities, you should respect that.

list_ok Alongside the serious, “professional” social media channels such as LinkedIn, all other platforms can also be used. Only a small portion of this potential is currently being tapped, meaning that you still have the opportunity to be one of the few companies whose campaign whips up a storm!

How do you recruit using social media?


Because most companies are already successfully represented on LinkedIn, here we will address the less crowded social media channels that businesses can use to advertise their employmer brand and open positions:

Facebook-Icon FacebookBy now, Facebook offers excellent advertising possibilities to ensure that your job advertisements or employer brand reaches the right target group. First of all, however, you should establish whether the demographic you want to reach is active on Facebook. If that is the case, your company’s recruiting website can be integrated into your profile, advertisements can be switched on, posts furnished with hash-tags and questions can be answered publicly to good effect. Facebook is amongst the more informal platforms, but this doesn’t mean that you should try to appear young or cool at any cost: retain a degree of professionality if it’s appropriate to your brand.

twitter_icon TwitterOn Twitter you should, first and foremost, ensure that you’re not just tweeting job adverts. Each open vacancy should, of course, reach your followers and be furnished with hashtags. But a Twitter account without other types of chat and information is unlikely to be thought interesting and might quickly lose its appeal.

googleplus-icon Google+ – One thing’s for certain, Google+ is on the way up! And because it enjoys a solid professional reputation, you should by all means publish your open positions or at least your general merits as an employer here. It is almost refreshing that there are no official advertisements on Google+. Content (videos, photos etc.) can be published in high quality and it makes sense to register before the big onslaught because it’s likely that Google+ will reward its older users with better positioning.

Pinterest-icon Pinterest/Instagram Because Pinterest and Instagram let you integrate and link photos, these can be used in ingenious ways to captivate your audience. Because there is so much to look at, your target group probably spends a huge amount of time on this platform. Great photos attract a lot of attention and the links will send your conversion rate booming. The greatest challenge here is to get some visually compelling pictures that your target group simply cannot ignore.

304145-youtube-youtube-app-logo Youtube  Please refrain from cheesy campaigns, especially with videos.  There is a fine line between inspiring/motivating and over-the-top. To see the difference between likeable and authentic videos and those which are not so much, have a look at the following two examples. Timeless values and arguments work across all generations.

Lines such as “I am Microsoft research” make this video seem like it’s trying to be something it’s not. In contrast, a contemporary soundtrack and a simple message make Express Vending’s recruitment video appealing and up-to-date:

Top Tip: If you have numerous connected accounts, then pay attention to the readability of your posts if you publish in all of them at the same time. The quantity of hashtags you use can look great on some networks (Twitter) and on others appear rather unattractive (LinkedIn). Always put yourself in the position of a potential applicant.

At JobisJob, jobseekers can use the function “My Network” to connect online job adverts to their social media channels. This can be done privately, and lets the reader know at a glance whether acquaintances are working for the company they would like to apply for.

Social Media Week_JobisJob

How to control your online reputation in social media

This entry was posted in Articles, Social media and tagged , , , , , , , on by María Aragón.

Advice and tools for controlling your online reputation in the Social Media. This blog post is a part of our week-long series on social media and employment.

Do a test: write your name in the Google search engine and – let’s see what comes out! Just search through the first page of results – at the end of the day, that’s what 94% of users do, according to research by Brandyourself. Can’t you find yourself? That’s not so bad… It means that your social footprint or online reputation isn’t mature yet, and you need to improve your virtual image, you can begin moving around the social networks. Things get complicated if the first thing you read when somebody “googles” you, is untrue or damages your image. Houston, we’ve got a problem!

According to a study by OnDeviceResearch, 16% of candidates for a job are disregarded because of some unfortunate message on Facebook, Twitter and other Social Networks. But the most worrying thing is that two-thirds of social network users are not aware of the consequences that using them in the wrong way may have on their reputation and career. Most often, your worst enemy is a part of you…

Seeing as companies use Social Networks for capturing talent, you have to get used to keeping your profiles impeccable and monitoring when you are chatting with friends and when you are targeting the more extended public – for example, when looking for a job.

TIPS FOR CONTROLLING YOUR ONLINE REPUTATION AND VIRTUAL IMAGE

list_okNicknames or “alias” – No, thanks. Create your profile with your name and surname(s): the contracting company will be able to identify you easily (and they don’t really need to know your grandmother’s pet name for you… or why she calls you it).

list_okClean and flood. If you don’t like the first thing you see and read about yourself on the Internet or it is of no benefit to you, you have two options. When the solution to the problem is in your hands, you can “clean”, which means: modify the information or delete it.  If it is others who are publishing content that is damaging to you professionally, flood the Internet with positive content! Be constant and very active and, by natural positioning, your publications will end up appearing before the rest.  The following tip gives you ideas on how to accelerate this process.

list_okMake the Social Networks work for you. Google loves some Social Networks more than others and this is reflected in the results list. Pay attention to this and strengthen your presence on the following:

1. Linkedin is king.  Complete your professional profile with a purpose and interact with other professionals. This Social Network has an excellent reputation and Google loves it; whether you believe it or not, it positions it above Google +!

2.  Vimeo. Yes, the most popular video community is YouTube, but Vimeo gives you better positioning on search engines.

3.  About.me. This tool allows you to create a professional profile where you can connect all your Social Network accounts.  You can centralize all the information on you and you’ll also have a very original CV!

4.    Facebook and Twitter. Facebook and Twitter are some of the largest social networks in terms of active users. As they are the ones that we have most contact with, both at a personal and professional level, they are also where we most frequently put our foot in it! Think twice about what you are going to publish or be moderate when giving your opinion on socially sensitive subjects (religion or politics, for example) – they are basic tips to help you avoid a bad experience.

list_okTop secret. Remember that all the Social Networks have filters or tools to configure your privacy settings and limit access permission to your data.  To make life easier, we recommend Adjustyourprivacy: it will quickly take you to the privacy setting sections for all of your Social Network profiles.

Facebook continually changes its privacy settings so pay attention to the following:

  •  Privacy settings configuration. In this section of the upper right menu of your Facebook profile, you can select who can see or read what you publish: profile scope, block users and invitations from applications or events, who can write on your wall, if you want others to tag you in their photos, etc.
  • Be careful with pictures! Every day, more than 350 million photos are uploaded to Facebook. When you create a photo album on Facebook, you can limit access to it using the privacy settings options. But be careful with your profile photos: You have to configure privacy settings for them individually!

FREE TOOLS FOR MONITORING YOUR ONLINE REPUTATION

Check everything that is being said about you on social media! Applications for monitoring social network profiles guard your reputation 24 hours a day. The ones below are effective and employers also use them when selecting personnel!

list_okGoogle Alerts – Quickly and easily, you indicate the words or phrases that you want to search for and how often you want to be updated: you will get an email with all the mentions of this found on the Internet. You can put down your name and surname, the university you studied at or the company you work or worked for, to keep up-to-date with events or comments that may affect your online reputation.

list_okReputación XL – This is an advanced search engine that is very similar to the above tool – although it has more options for setting the search criteria, such as, for example, selecting search languages.

list_okSamepoint – This is one of the best search engines for Social Network conversations, and it allows you to supervise what is being said or seen about you in real time.

list_okSocial Mention – This is perhaps the most complete free tool, as it is capable of analysing subjective nuances, such as the feeling or emotion behind comments.

We are convinced that the social networks have great potential for finding work, so it’s worth making an effort to look after your online reputation. We encourage you to try the JobisJob My Network service.Use it to search Facebook or LinkedIn and as well asl job offers, you can see whom in your network can connect you to the company in question.

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Image: Kakisky

Social media week on JobisBlog