Businesses are always on the look-out for talent because they know that dedicated employees are the key to success. They also know that unhappy employees, who might leave after a year, cost companies a lot of money.
These six companies went beyond the routine recruitment methods. Not only did they devise creative job adverts, they conceived whole recruiting campaigns to reach and impress suitable potential employees. What is not well known is that each of these companies sought professional assistance and worked with famous advertising agencies. So don’t be too hard on yourself, this kind of viral recruiting campaign almost always requires the help of experts and a corresponding budget. But agencies keep the best ideas for themselves, for their own recruiting campaigns to attract talent in the advertising world, and to get them to apply.
Successful creative recruiting campaigns
- NETEYE for Robert Bosch in Turkey and world wide
‘The 5 Minute Internship’ recruiting campaign was organised in Turkey in 2014 and it, too, is completely unique. Young talent were offered the chance to apply for a mini-internship via Facebook and to have a short talk with Robert Bosch employees at their offices to get to know the company. 2014 was the year of international employer branding campaigns and not unlike the Swiss Explorer campaign by Swiss Air, Robert Bosch organised an international campaign under the title “Bosch World Experience 2014”.
The mini-internship at Robert Bosch was hosted in Turkey:
- Little Sister Films from New Zealand for Deloitte
This is an exceptional campaign! It’s a surprising, interactive campaign that offers an authentic insight into everyday life at the Deloitte offices. It presents the consultancy firm’s most important corporate values in a very likeable, approachable way. You’ll find it here.
- The Monkeys from Australia for IKEA
In 2011, Ikea distributed unconventional job adverts in flat-pack furniture. We like this campaign a lot because the job adverts were directed to specific target groups: people who clearly know and like the IKEA brand. The way this recruiting campaign turns the company’s own products into messages about their employer brand is also highly original.
- Oliver Voss for Axel Springer
Axel Springer recruiting campaigns are loud and clamour for attention. But ‘The Coolest Start-up on the Planet’ and the ‘Media Entrepreneurs’ campaigns are really funny and effective.
- Leagas Delaney and Weareflink for Skoda
This video by Leagas Delaney for Skoda is completely different to the Axel Springer campaign. The video is more down-to-earth, quieter, the music inspires a reserved spirit of optimism about a new life and it matches the Skoda motto (‘simply clever’). The video has received a number of awards.
- Mullen for Cardstore
Not really a recruiting campaign, but not far off either, and it became viral like no other. The Mullen advertising agency from Boston designed the Cardstore Company’s 2014 Mother’s Day campaign, which quickly spread around the world. Even though this campaign is actually a normal advertising campaign, by making such a statement the company also strengthened its employer brand, certainly getting a number of suitable candidates interested in working for them.