Monthly Archives: March 2021

Humor is Essential for a Company’s Productivity and Marketing

This entry was posted in Articles, Working life and tagged , , , , , on by Andres Herrera.

Long-working hours can make us lose our sense of humor or human touch, especially in the fast-paced corporate world. Most companies believe that they should only focus on work, work, and more work to be productive. However, workplace researches show that humor and socialization at the workplace are better for productivity in the long run.

Long gone is the time for the scientific or traditional working methods that treated humans like machines. The 21st century is all about focusing on human traits to increase productivity and creativity.

Moreover, a social working environment is great for a company’s image and to advance social connections, lessen employee pressure, and reinforcing morale. Humor can be essential to making more progress in your company’s productivity and marketing domain. 

Not only does it put the employees at ease, but it can also transfer into the marketing campaigns to deliver better results.

Here are a few reasons why adding a little humor can be beneficial for both your company and the clients:

1. Raises Staff Morale

Almost every great company leader or administrator should realize that a confident staff is fundamental to having a healthy workplace environment for everyone involved.

If your company has a relaxed, encouraging, friendly, and humor-filled environment, your employees can be relaxed and happy. As a result, they will work with more efficiency when they’re in a good mood. We live in a stressful capitalist world that demands long working hours, so a little fun can’t hurt anyone.

Humor and relaxed surroundings in the workplace will improve the temperament of both the employers and employees, and they will feel more motivated to work. Due to the monotonous routine, people often end up feeling down at work, so it can help build up their morale and encourage them to work with renewed energy.

2. Improves Overall Health

There’s a reason why laughter is considered the best medicine and why it exists as an expression. Laughing invigorates your vital organs, encourages blood circulation around the body, and releases feel-great endorphins from your brain. So, it improves your health.

Humor also loosens up muscles and lessens pressure, which can help if anyone is under stress. Worn out staff and employees are bound to take some spare time off one day or another. Therefore, a less unpleasant working environment is a decent way to deal with work stress and unmotivated employees.

3. Increases Productivity

All these positives should help the company managers with the understanding that a sense of humor at work will prompt a more beneficial labor force. However, it might be hard to see how employees enjoying a laugh can lead to increased productivity.

But humor does bring more energy, which brings profitability. Do you know what else brings efficiency? Satisfaction, great staff morale, and creativity, the entirety of which can lead to a better work environment.

4. Better Customer Service

Having a sense of humor is quite humanizing and brings both the employees and clients closer together. Realizing that both of you seek the common middle ground can improve customer care as well.

Most clients dread making that call to a company’s representatives because they don’t expect to be treated nicely. Customer service agents are trained in a way to follow the given script and answer the concerns of people.

However, having a light and fun environment can make it easier for the people calling with their questions. If someone has a complex issue, they must be feeling tense, so having a sense of humor can make them feel relaxed.

After all, if your customers are satisfied, that makes you build better relations with them and leads to your company’s growth.

5. Makes You Stand Out From The Crowd

There are a lot of strict guidelines and workplace rules employees have to follow. The work hours are not flexible and long, and this has become a norm at every company. But no one said that having a welcoming work environment is not allowed.

So, humor can make you stand out from the rest of the crowd. All the companies follow the same guidelines, and employees are always serious and stressed. If you encourage your employees and clients to work on a healthy note, people will have a positive experience and remember you.

6. Brand Loyalty

Various studies have proved that individuals who share a solid, positive sense of humor tend to be more approachable and are seen as more dependable. These attributes, just like humor, can be a marvelous icebreaker and can destroy tension, and can help individuals build better connections in the work environment, and nowadays, connections are important for marketing.

A casual, fun relationship between the employees and clients makes them feel more at ease. They will feel more satisfied and recommend your company to their friends and family.

One happy customer can lead to brand loyalty and trust. For instance, you’re running a business of carpet cleaning in London, try adding a touch of humor in your interactions with your clients. They will be sure to come back.

7. Encourage Teamwork

A workplace is like another family for most people. Having a healthy relationship among the employers and employees can lead to better collaboration. If your staff feels happy to work with you, it encourages teamwork and cooperation.

This does not mean that there is no level of respect left among the boss and the staff member; it just leads to improved communication. Therefore, it can be beneficial for the rest of the team as well.

Takeaway: Humor Can Improve A Company’s Productivity and Marketing

Employees and managers should take it positively because having a fun workplace means you make the most out of it. There are fewer conflicts and a work-life balance. Your employees look forward to coming to work every day and deal with the customers in a better way. A good mood is infectious: makes your company look good and leads to overall success!

Author: Myrah Abrar
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Myrah is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Carpet Cleaning London.

Using Talent Development as a Recruitment Strategy

This entry was posted in Advice for recruiters, Articles, Employment trends and tagged , , , , , , , on by Andres Herrera.

Continually upskilling and developing your team is no small feat. You need to have a great Learning and Development (L&D) strategy in place. Putting one together takes time, but having one in place can help boost productivity and, in turn, your organisation’s output. It is no wonder that, according to the 2019 L&D Report published by findcourses.co.uk, 72% of marketing-leading organisations have taken their L&D strategy even further: they have put it at the heart of their recruitment strategy. Keep reading to find out how your organisation can follow suit and use talent development to recruit.

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