Show your Inner Genius: Crea+e Your Personal Branding

This entry was posted in Articles, How to become and tagged , , on by Alfonso Pujalte.

Google+ is changing very fast and the company seems to be aiming its social network towards the field of personal branding. After Local Guides, Google wants you to show everyone your skills. No matter in which field. If there’s something great that you can do this new site has been specifically created for you.

personal-branding

Let’s look into the intention of this new app. Crea+e combines the Google+ collections features and the reward system of Local Guides. Therefore, they foster your collaboration by giving you points when you add new content. When you reach a certain number of points you will be granted a new level, which comes with some benefits.  Some opportunities that Crea+e brings to you are testing google+ new features before someone else has access to them or Google’s support in your search for becoming well-known.

Hard work: the way to succeed in your personal branding.


However, in this case it’s not a piece of cake, they are looking for experts in their fields who want to share their interests and hobbies. In contrast to collections and Local Guides, which are open to everyone, you need to fulfill some requirements to be accepted in this club. You must be a real constant content creator and as in other Google’s products quality plays a key role.

So now that Google is really trying to help you manifest your inner potential. What are you waiting for to include Crea+e in your personal branding strategy?

Win a copy of “Rising Stars: Developing Millennial Women as Leaders”

This entry was posted in How to become, Social media and tagged , , on by Lynn.

In honour of Women’s History Month, we’re hosting a book raffle! Don’t miss out, enter now!

Don’t miss your chance to win a copy of Dr Elisabeth Kelan’s recently published book! Elisabeth Kelan is a gender researcher and her book, “Rising Stars: Developing Millennial Women as Leaders” focuses on the modern woman and gender roles in the workplace.

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✰ To make sure you’ve registered for this raffle, scroll to the BOTTOM OF THE PAGE and make sure you “LEAVE A REPLY” on this blog post. 

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How to become: SEO specialist

This entry was posted in Articles, How to become on by plabram.

Free stock photo of a computerThe latest in our series on IT jobs in the 21st century, this week the spotlight’s on one of the most constantly-growing UK IT jobs of the last five years: SEO (Search Engine Optimisation) specialist.

In charge of organically improving rankings in search engines such as Google, a SEO specialist (or at least, a good one) is in the front line when it comes to making sure their organisation gets “heard” online. And it’s a position that’s in increasingly higher demand – the average weekly quantity of IT jobs which contain the acronym “SEO” has tripled between 2009 and 2013 (source: JobisJob database).

So what is being a SEO specialist all about? We interviewed Joan Monplet, SEO expert at JobisJob, to find out.

How to become a SEO specialist

What does a SEO specialist do?

The SEO expert’s work divides into to areas, according to Joan: “on-page” SEO and “off-page” SEO. Both should have the same end goal: making sure your carefully-produced website ticks off the boxes search engines are looking for, and therefore gets the online recognition it deserves. “On-Page” SEO refers to techniques used within your webpage, such as making sure everything runs quickly and smoothly and that you use the same sorts of keywords that your users are likely to look for. “Off-Page” SEO is about external techniques that can be used, such as creating blogs or reinforcing links with other online community members.

Much fuss is often made of “black-hat” SEO techniques, which are used to trick search engines into giving websites greater importance than they deserve, but Joan doesn’t recommend these. “This sort of tactic simply isn’t sustainable. At the end of the day, it’s simpler and more ethical just to use honest means and stick to them.”

How can you become a SEO specialist?

Despite being a job in IT, SEO experts come from a variety of different walks of life, according to Joan. “I did an IT degree, but this isn’t by any means a prerequisite. SEO managers might equally well come from a marketing or business background. There’s no real set path to becoming a SEO technician – it’s more likely to be something that finds you.” One thing you do need, however: “You have to be passionate about the online world, and keeping abreast of the challenges the industry brings.”

As many SEO specialists do, Joan began to learn the tricks of the trade while working in a different role alongside a more specialised colleague, before finally becoming a SEO specialist in his own right. Although an increasing amount of UK universities and further education colleges are beginning to offer training in this type of discipline, experience, Joan says, is the best master: “Even if you memorised a basic SEO guide from cover-to-cover, nothing can beat trying out your problem-solving skills in the real world.”

Working as a SEO expert

What is a job as a SEO specialist like?

Becoming a SEO specialist, says Joan, can “sometimes feel like working in the dark. Often, there are no directly obvious patterns to what works or doesn’t work. It’s like trying to do magic. You need to use your intuition.”

The problem-solving aspect of the SEO specialist’s work, however, is its own reward. “Working as a SEO specialist is like trying to find a magic formula to grow a business with. This formula doesn’t exist, of course, but it’s fun trying to find it.”. It’s also a great job for those entrepreneurial types who like a challenge – “you have to constantly keep ahead of the game”.

Working as a SEO specialist is not the type of IT job for the faint-hearted. Often, you will be the main messenger when business goes up or down, meaning you need endless patience, and the ability to work under pressure. When things are going well, however, the work is “enormously satisfying”. Both for the SEO specialist, we imagine, and the budding business who finally manages to get the online world to listen.

Latest jobs in SEO

How to become: (Big) Data Scientist jobs

This entry was posted in Articles, How to become on by plabram.
Matrix-like graphic representing growth in data engineering job offers

Jobs for data engineers have jumped by 1200% in the last three years.

Which is the best job for chatting up strangers in bars? You might be surprised. According to the Harvard Business Review, the “Sexiest job of the 21st century” is in fact that of the Data Scientist.

Given that in addition average new weekly job offer for “data engineers” have increased by some 1200% between 2009 and 2012, we decided it was time to confer the honour of a place in the JobisJob “How to become” series on this rapidly-growing profession.

How to become a data scientist


Introduction to jobs in data science:

So what are data science jobs all about? The story goes like this. At given point, internet use became widespread, and user statistics and content came pouring out of the machine like sawdust. After some time, however, the notion grew that this by-product provided valuable information about consumer behaviour. In came the data scientists, hired to translate a Matrix-like mishmash of numbers into the type of narrative that the rest of us mere mortals can relate to.

Practical steps to becoming a Data Scientist:

So how does one become a Data Scientist? Well first of all, I’m informed, if you’re relatively new to the field, you’re really better off looking at becoming a Data Engineer, as to become a fully-fledged Data Scientist will require at the least a PhD.

The journey starts with earning your stripes by getting a degree in IT. And then, I’m told, the rest is largely down to you. “Data engineering is still very new”, adds JobisJob CTO Gian Marco, “so it’s still rare to find specialist qualifications. What you can do is teach yourself by using sites such as Cloudera University, where you’ll find certified online courses in key big data principles such as the MapReduce paradigm and Apache Hadoop software.”

The future of jobs in data engineering:

Where is data engineering going? Knowledge, as they say, is power, and power means money. As JobisJob’s resident Big Data specialist Marc Gonzalez points out, “Amazon’s sales jumped by nearly $3 billion after they introduced the very simple idea of recommending products that you might like based on what people who have the same interests have bought”. Knowing how people interact with the world they have created is the perfect way for businesses to be in touch with consumer needs, perhaps before the consumers themselves even realise themselves what those are. “You should start a business to fill a gap in the market. And if we could identify exactly where those gaps in the market are…”. Big data, in short, means big money.

Equally, at a Governmental level, opportunities for big data scientists are only just beginning to be uncovered, as is showed by the two technicians’ lively construction of a future in which every kind of electronic algorithm, from traffic light timings to medical apps used on smartphones, are beneficiaries of a wealth of knowledge about the quirks of humanity.

Why is data science sexy?

So apart from offering a multitude of career possibilities, what’s the best thing about being a data scientist? Gonzalez highlights the profession’s creative side. “When they first explained to me, five years ago before data science really took off, that you could take a machine and a bunch of numbers, and use that to fabricate real-life knowledge, I was sold on the spot”, he says.

He also extols the overwhelming potential of data science to increase human self-consciousness. “From Mayan predictions to Tarot cards, people have always tried to predict the future. The difference was that before there was no real scientific basis for doing so”.

In the human race’s never-ending quest to uncode destiny, then, it seems the computer is a far better tool than the crystal ball.

Latest big data jobs


If you liked this, you might be interested in some of the other articles in the How to become series.

Data science in use – interactive map documenting terrorist attacks in the US since 1970.

How to become: app developer

This entry was posted in Articles, How to become and tagged , , , , on by plabram.

Freedom of information and freedom of resources, some have said, is the key to prosperity. Ever one to do our bit for society, JobisJob have taken this statement to heart, and we’re doing our best to lay all our cards on the table and tell as much as we know about today’s labour market.

In the first part of our series to identify the fastest-growing jobs from this half of the decade, we proudly present the very first in the JobisJob How to become series: App developer.

Android developer jobs

iOS developer jobs

How to become an app developer


And then there were apps..
.

From the FT to Ikea, everyone who’s anyone has one, right? Unsurprisingly, with smartphone penetration in the UK rising from 10% in 2007 to 62% in 2012, job offers for app developers have risen exponentially. According to the JobisJob databases, job titles which contain the word “Android” have increased by around 100 times between 2009 and 2012, and job titles which contain the word “iOS” by some 400 times.

So how can you get on the app bandwagon? JobisJob IT specialist and independent app developer David Cerdan recommends the following: “You really need to have some kind of background in programming first. Although I guess there’s other paths you could take, the best way to begin is with a degree in Computer Science.”

“Once you’ve taken the first jump, you’ll find plenty of online resources, such as MOOCs, that can help you extend your skills to the mobile field. Coursera and Piazza are both good places to begin looking.”

Java v Objective-C:

The big debate of the programming world is which programming language to learn: Android’s Java or iOS’s Objective-C? Both have their strong points, it seems. Java, the standard fare university students are given to cut their teeth on, is easy to learn. Objective-C, on the other hand, has a more profitable customer base, and offer a higher-quality playing field. Both are similar, however – “sort of like French and Spanish”.

There are of course, other programming languages, but apart from a handful of niche specialists, it seems programmers aren’t buying. Despite Microsoft and Blackberry’s attempts to crack the market with platforms Windows Phone and BB10, “Android and iOS attract the vast majority of mobile users, so it’s obvious that programmers (and companies) prefer to focus their efforts on these platforms”.

A highly profitable profile is obviously for app developers who are fluent in both languages. Employers should be aware, however, Cerdan points out, that skill in one often comes to the detriment of the other: “it’s nearly impossible to do both things equally well”.

Predictions:

Apps are currently in fashion, but does that mean that at some point the bubble will burst? Not for a while, it seems. “We need to stop thinking of ‘mobile’ as referring to just a mobile phone”, emphasises Cerdan. “’Mobile’ is not an object, but the concept of portable connectivity. It’s Google Glass; it’s the iWatch; it’s the Nike+ Fuelband. We’re talking about an “Android-in-your-fridge” kind of world, where mobile culture is seamlessly integrated into our everyday lives”. The potential for new jobs created by this is, he says, “Tremendous. And someday soon we’re going to start needing a whole host of Big Data Consultants to crunch the numbers coming out of these kind of systems.” Hold your horses – that’s another article for another day.

What does Cerdan enjoy most about designing apps? It’s varied, he says, and brings out his entrepreneurial spirit. With minimal cash investment needed to set up shop as an app developer, and information freely splashed all over the web, it seems the cards are in anyone’s hands. How will you play yours?

Latest app developer jobs


If you liked this, you might be interested in some of the other articles in the How to become series.

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