Tag Archives: personal branding

Digital Footprint: What do You Leave Behind on the Internet?

This entry was posted in Careers advice, Social media and tagged , , on by Alfonso Pujalte.

Did you know that everything you do on the Internet stays on the Internet? That’s also called our digital footprint and has raised some issues about privacy. Let’s see the effects it can have on your job search.


What does your digital footprint reveal about you?

Since its emergence, Internet has brought us democratization of communications.  Traditional media messages used to be completely controlled by companies. However, nowadays you have the opportunity to express your opinions about them. Play your cards right with Social Networking and the job will come to you. But, be aware of the digital footprint you leave behind.

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Show your Inner Genius: Crea+e Your Personal Branding

This entry was posted in Articles, How to become and tagged , , on by Alfonso Pujalte.

Google+ is changing very fast and the company seems to be aiming its social network towards the field of personal branding. After Local Guides, Google wants you to show everyone your skills. No matter in which field. If there’s something great that you can do this new site has been specifically created for you.


Let’s look into the intention of this new app. Crea+e combines the Google+ collections features and the reward system of Local Guides. Therefore, they foster your collaboration by giving you points when you add new content. When you reach a certain number of points you will be granted a new level, which comes with some benefits.  Some opportunities that Crea+e brings to you are testing google+ new features before someone else has access to them or Google’s support in your search for becoming well-known.

Hard work: the way to succeed in your personal branding.

However, in this case it’s not a piece of cake, they are looking for experts in their fields who want to share their interests and hobbies. In contrast to collections and Local Guides, which are open to everyone, you need to fulfill some requirements to be accepted in this club. You must be a real constant content creator and as in other Google’s products quality plays a key role.

So now that Google is really trying to help you manifest your inner potential. What are you waiting for to include Crea+e in your personal branding strategy?

Self-Marketing and Branding: A Must When Looking for a Job and Developing Your Career?

This entry was posted in Articles, Careers advice and tagged , on by Lynn.

The internet is swarming with career blog posts on self-marketing and branding. For many people who don’t work in the marketing sector, creating your own brand sounds rather ambitious. Notwithstanding our interest in this topic we should make one thing clear, something many people overlook: In many professions it is simply not necessary to have a polished LinkedIn or Twitter profile. It also comes across as odd when someone has a comprehensive and professional internet presence but are, in real life, completely unapproachable, making quite a different impression to the way they come across on the internet. However, we urge you to read on and keep an open mind about this topic.

self marketing

Doing some self-advertising has its advantages in all occupational fields and is certainly not limited to the internet. Be sure to read this post carefully and hopefully by the end, you’ll be able to use some of our self-branding tips! To start, ask yourself this question:

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How to sell your most valuable asset: yourself

This entry was posted in Articles, Job interviews and tagged , , on by plabram.

In interviews and other workplace situations, we’re often put in a situation where we’re required to convince others of the benefits we can bring to the company. Even if you’re not going for a sales position, it’s an important part of your general skills set to be able to present things in their best light. And what could be of more value than your own skills and competencies?

How to sell (yourself)

Interview photo
1. Know your product. You might think, quite reasonably, that you already know yourself quite well, but in reality our levels of self-awareness are rarely perfect. Before going into an interview, you should have an excellent idea of a wide range of skills and weaknesses you possess. Be thorough and specific, and an expert in yourself. If you need a mirror, try asking a trusted friend or family member for advice. Think about criticism and compliments you’ve been given over the years and skills and training you have under your belt. You might even consider taking a personality test to explore what you have to offer.

list_okSay: “I have over six years’ experience in product management, especially within startups and medium-sized businesses whose sales are mostly internet-based.”
list_wrongDo not say: “Erm… I’m good at organising things, I think.”

2. Respect the people you’re selling to. If you go into an interview with the mindset that your interviewers are idiots who don’t know what’s truly important in running a business, you’re unlikely to get very far. You don’t need to treat them with reverence, but you do need to treat your interviewers with respect. Try to think of five positive things about the company and (if you have any idea of what they’re like) your interviewers before you head in to fill you with subconscious positive vibes.

list_okSay: “Good question. Allow me to address that for you.”
list_wrongDon’t say: “Well, obviously no-one would ever do that.”

3. Tell the truth. “Presenting things in their best light” is a completely different ball game from lying. Unless you’re an exceptional liar, tell the truth and you’ll come across as more genuine and trustworthy – vital qualities for a future employee. And even exceptional liars get found out sometimes. You don’t have to be completely upfront, however – think of ways in which you can stick to the most appealing part of the story.

list_okSay: “I used to have lots of great ideas, but was aware that I sometimes struggled to convey to the team what they meant. I asked them for feedback and to help me practise explaining myself, and they taught me some simple tricks which mean I’m now a lot better at getting my point across.”
list_wrongDon’t say: “My greatest weakness is that I’m just such a huge perfectionist. And I work far too hard.”


4. People buy from people they like. This adage is often repeated in the world of sales, and it goes double for an interview. Employees are very unlikely to hire someone they don’t feel they would enjoy working with on a daily basis. You need to make them feel comfortable, so they are willing to take a risk. Smile lots, be positive, listen and don’t be afraid to pay the odd compliment.

list_okSay: “I do understand. The business seems to have a strong vision for the future.”
list_wrongDo not say: “Yes, the office is kind of small.”

5. Understand your buyer’s motivations. What do your interviewers need? What are they looking for? What one thing would make all their workplace troubles disappear? Jot down some ideas before your interview, and think about how you can address these needs for them. Remember that an interview is all about your potential employers and their needs, and very little about you and what you want (that part comes later, when you decide whether or not to accept the offer ;)).

list_okSay: “I can hit the ground running and am great at putting ideas into action.”
list_wrongDo not say: “I want a career where I have lots of opportunities to try different things and can do some really interesting work.”


6. Close the sale (without being pushy). At the end of an interview, don’t hesitate to ask your interviewers if there’s any final doubts they have which you can address for them. Putting too much pressure on will rarely win results, however – try to be patient when waiting for that phone call the next week.

list_okDo say: “Do you have any doubts or worries about my application, or do you feel as though there’s anything missing?” (you will then, of course, clarify these doubts and stress that you’re always willing to learn new things)
list_wrongDo not say: “Ten days have passed and I would really like an answer from you.” (it’s unfortunate, but it won’t get you anywhere).

How to find a job using social media

This entry was posted in Articles, Social media and tagged , , , , , , , , on by plabram.

social media management

This blog post is a part of our week-long series on social media and employment.

These days, 16% of jobseekers claim to have found their current job using social media, and the number of positions available in the networks are growing. How can you make sure you’re tapping into these positions, as well as those on regular job websites or those personally recommended to you?

Use social media to find a job

linkedin-icon LinkedIn – Today, owning a LinkedIn account is essential when it comes to finding work. The top social network for finding work, and also the easiest to manipulate when it comes to job hunting. Make sure your profile is complete, and pay particular attention to your headline, as this is the first thing employers will see. It’s important to use a respectable, good-quality photo, rather than an icon or cartoon image, as this reassures employers that you are a real person. Make sure, however, that you don’t use anything too stiff – remember that this is a social network, and a formal, unsmiling mugshot may look unfriendly. You can find more tips for using LinkedIn to find a job here.

Facebook-Icon Facebook – Thought Facebook was exclusively for holiday snaps and funny pictures of cats? Think again. As well as using the My Network tool on JobisJob to use Facebook to find work (see below), there’s several tricks you can deploy. Update your status to let your friends and family know you’re look for work (more info here), and use Facebook’s marketplace as another source of job listings. If you want to put some cash and creativity into it, you could also use Facebook Ads to find work. See how Ian Greenleigh did so here.

twitter_icon Twitter – You can find lots of different jobs advertised on Twitter (including on our account, @jobisjob – hint, hint). It’s also a great way to get in touch with recruiters and hiring managers. Try the hashtag #jobangels to find tweeted opportunities. Be careful about the impression you give off, however – your handle, photo and also past history of tweets shouldn’t include anything you’d be embarrassed to show to an office-full of people on a Monday morning. If in doubt, create a separate professional account for tweeting industry news and currying favour with recruiters. You might like to check out our article on watching your online reputation in social networks for more information.

googleplus-icon Google+ – Increasingly being used as the professional network du jour, use Google+ to schmooze with recruiters (don’t forget that many large companies, such as Accenture and Oracle, have separate accounts just for recruiting). Add them to your circles and include them in shared publications about the industry, as well as keeping handy links to previous work you’ve done and a decent description of your professional attributes on your profile page. Who knows, you might even be invited to a telephone interview using Google+’s hangouts.

Pinterest-icon Pinterest/Instagram – You might be surprised to hear that Pinterest and Instagram could be your meal ticket to a job in a creative industry. The majority of jobseekers on these platforms use them to simply upload a visual CV, as well as follow and make contact with companies they’re interested in. A small minority really work the networks’ creative potential – take a look at Jeanne Hwang’s campaign (below) for inspiration.


You can search for jobs in your LinkedIn and Facebook networks using JobisJob’s “My Network” tool. Once activated, this will highlight all the job postings that appear in companies where friends from your extended networks are currently employed, allowing you to obtain that all-important personal recommendation and use social media to find a job.

Social media week on JobisBlog

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