Tag Archives: Productivity

Ensuring Your Side Business Thrives While You Work

This entry was posted in Articles, Careers advice, Employment trends, Working life and tagged , , , , , , , on by Andres Herrera.

Around 40% of UK workers have a ‘side hustle’ (including their own business), according to research conducted by the Henley Business School, with uncertainty about work, a desire for a better standard of living, and the desire to face new challenges being three key reasons why. Ensuring your business thrives without your ‘standard job’ suffering – and vice versa – can be a big challenge, but getting the balance right isn’t a matter of intuition or chance. Rather, it involves creating a strict business strategy you follow to the letter, without wavering from what is probably your ultimate goal: being your own boss, 24/7.

What are the Elements of Business Growth?

The key elements of most business growth strategies include leadership (vision, knowledge, risk taking), marketing (connecting with your audience via social media and branding), sales, tech (relying on the right people to solve technical glitches), and support (having a team that attends to clients quickly and efficiently). All these elements are far easier to run smoothly when your business is a full-time occupation. However, when you only have part of the day to dedicate yourself to each department, time management is key.

Ensuring Your Side Business Thrives While You Work

Building Your Plan

For each key element of your strategy, goals and time limits should be set. For instance, if you are selling your services as a writer, legal professional, or accountant, set reasonable goals for areas like marketing and social media. How many followers do you have on Instagram and Twitter, for instance? How many do your competitors have? What number can you set as a goal and how many weeks or months will you give yourself to achieve it?

Branding is another area that should be broken down into components with time limits for each task. Your brand should connect with your target audience via the right logo, website content, and social media channels. Technical knowledge is another problem. Try to think of what might be standing in the way of a smooth customer experience. Is your website mobile compatible? Does your page take too long to load? You can tackle many problems yourself. However, when you are truly stuck, don’t waste valuable time trying to solve a problem that needs technical knowledge. Rely on trusted professionals when you are stuck in a rut.

Take Calculated Risks

Growing as a business involves stepping outside your comfort zone frequently. As stated by Amy Morin, author of 13 Things Mentally Strong People Don’t Do, fear causes you to overestimate risk. However, the difference between an ordinary and extraordinary life, lies precisely in your willingness to embrace change. Calculated risks are not based simply on ‘gut instinct’. They involve researching into possible losses, having a “Plan B”, and seeking advice from valued mentors. Request feedback from trusted entrepreneurs and be especially open when they point out possible flaws or mistakes. When you take risks, check periodically that they are bearing fruit. If something isn’t working, change your strategy to minimize loss.

Validate Your Idea

There are many ways that business ideas can be validated, one of which involves developing an MVP (minimum viable product) and seeing your target audience’s reaction to it. If it’s an app, for instance, test your MVP on investors, mentors, and your target audience. Ask for feedback so as to tweak any existing glitches. Conduct keyword searches with WordStream or Moz Keyword Explorer, to find out the existing supply for the demand your product is meant to fulfill. Ensure your business offers greater value than your competitors, and make a social media schedule, using various media to share awareness about your product.

Products like Hootsuite (which allows you to programme your social media uploads days in advance) exist to help you save time. However, this and other tools only work if you set a schedule for them that you stick to – even on days on which you feel tired after a full day at work.

By defining key tasks, setting goals and time limits, taking risks, and obtaining feedback, you can grow at a steady pace, staying motivated until the day you can dedicate all of your time to your true passion.

Author: Cassandra McNulty

5 Survival Tips for Young Entrepreneurs with Little Experience and Money

This entry was posted in Articles, Careers advice, Working life and tagged , , , on by Mar.

Entrepreneurship is a goal for many. There is nothing better than the feeling of being your own boss and calling all the shots. Especially with the UK labour market not being as appealing as it once was.

While in thought, everything about becoming an entrepreneur may seem amazing, it is actually difficult when you start on the entrepreneurial path. So difficult that 3 out of 4 entrepreneurs end up failing.

There are many reasons for failure such as pressure and stress on entrepreneurs as they are solely responsible for the outcome of their business. Which can take a toll especially if you have little experience and money.

But don’t sweat it too much, the following tips will help you survive the quest of becoming an entrepreneur and yield the rewards and excitement that come with it.

Make sure you are passionate

For any entrepreneur to be successful they need both passion and commitment. You need that fire from within to really drive you to succeed.

If you feel that you don’t have the passion or time for commitment towards your solution, even the slightest bit of doubt, you may want to reconsider investing heavily in it and trying to build a business out of it. The reason why is because the path is not all rainbows and butterflies, there will be more downs than ups initially. The only thing that will drive you at that point is your passion.

Sin título

Pick a mentor

The path of entrepreneurship is not easy and twice as hard for someone who is inexperienced. While you, yourself may not have the experience, doesn’t mean you can’t find someone to guide you on this path. Someone that is an experienced entrepreneur. A mentor can help you plan and set a strategy that is not only effective but realistic.

Throughout your journey, you will have someone to turn to for guidance and assistance when needed. You may need to give up some equity for their time and guidance but at the end of the day, it will be worth it when your business succeeds.

Budget the limited cash you have

One of the biggest mistakes entrepreneurs make is that they focus more on their potential in years to come rather than focus on today, especially when it comes to money. Rather than thinking about your projected earnings in the next 4 years, focus on what they are today. Don’t get lost in projections because then you will end up spending more money, thinking you will be okay cause your projections will have you covered.

Think of cash as the oxygen for your business, without which it won’t survive. Have a plan of what your costs are today and what it will take for your startup to stay afloat for at least a year.

You want to consider your rent along with other overhead costs like broadband internet, electricity, and so on. Plan and budget accordingly today so that your cash doesn’t bleed. Always check if there’s any available discount code to save money. Otherwise, you’ll create even more problems for your business and you don’t really want that, do you?

Know your market before you make the product

Never make a product and then try to create a demand for it. This is a sure way to fail. It is important that you do your research prior to making your solution. The solution needs to fulfil a demand that is already there in the market.

Therefore, talk to your target audience and devise your solution accordingly. The idea you have will have a specific market whether it is adults, children, parents, and so on. Speak to them and see how they would want the particular problem your solution is solving to be solved. This will allow you to cater your offering to the liking of your audience.

Have the right people around you

It is very difficult to build and grow a startup on your own. You may think that you can make it on your own but if you truly want to be successful, you will need a team by your side.

It is important that you select individuals that not only believe in your solution but share a similar vision as you. This is the only way you can be certain that they will put in the effort that is required to help make your startup a success. While you may have to take time in finding such individuals, in the long run, the effort you put in will be worth it.

Sources: JobisJob, Entrepreneur, Plusvouchercode, Freepik.

3 Applications for Improving Productivity

This entry was posted in Articles, Working life and tagged , on by María Aragón.

“The most productive work is that which comes from the hands of a happy man” (Víctor Pauchet)

We’re not alone. There are more and more applications designed to make our lives easier: being more productive in our professional environment; meeting targets effectively; and managing projects with maximum guarantees.

We suggest 3 applications with different purposes:

1. WOFFU.COM. Employee holiday manager. A jewel for the Human Resources department that means they can keep control of holiday days, overtime and absenteeism from work within the company. It’s easy to use and has lots of advantages to encourage you to say farewell to the classic Excel:

-          It can be accessed from any device.
-          It has various set-up and visualisation filters.
-          It sends email notifications of holiday requests, approvals and related comments.
-          It sends alerts regarding conflicts of dates within a department and regarding start dates for holidays.
-          It has a counter for overtime and absenteeism from work for subsequent conversion into holiday days.

Woffu

For other similar options you can try whosoff.com or Timestatic.

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How to be Happier at Work

This entry was posted in Articles, Working life and tagged , on by Jeannine.

Did you know that 50% of your happiness depends on your genes? A happy mother or father probably means a happy child. So stop envying your peppy colleagues who smile no matter the situation, it’s genetic. 40% of our happiness is a result of how we see and process the world and the last 10% is dependent upon our environment. (Sonja Lyubomirsky)

how to be happier at work

If you weren’t lucky enough to be given the happy genes, don’t fret. Happiness is a learned skill and there’s a lot we can do to increase our overall disposition. Happiness is something we develop over time. It’s the balance between being happy in the present and working towards future happiness. The trouble with most people is that they are at either one of these two extremes. There are those that live for the moment, they crave instant happiness and satisfaction. Then there are those who only think about future happiness, they work hard, long hours at a job they don’t like because they believe that money, success and happiness will come in the future.

It’s true that we have moments of happiness throughout the year. Those may come when we reach a goal we’ve set for ourselves or when something satisfying happens; a salary raise, a new car, etc. But this feeling is fleeting and when the moment passes, we may find ourselves back to where we were before, searching for something more. Martin Seligman states that there are three types of happiness:

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Countries That Can Teaching Us Something about the Lunch Break

This entry was posted in Articles and tagged , , on by Jeannine.

If you’re in the UK, especially London, or the USA, you’ve got a bad reputation with Lunch. That’s right, taking lunches at your desk or in under 15 minutes in the cafeteria or office kitchen is not how lunch wants to be eaten. Numerous studies have explored the importance of small breaks throughout the day and a lunch that diverts attention from the stress of the day to well, enjoying your lunch. We know that breaks increase productivity and generally make us happier, saner people. On the contrary, not taking breaks increases our stress levels, increases our chance to develop depression and one last side effect, it could increase our mortality rate.

taking your lunch seriously

What’s surprising is that the majority of countries working longer hours take fewer breaks and are less productive. If having shorter work days and taking more breaks means getting more done, why aren’t more countries latching onto the idea?

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