Animation is a highly sought-after position in the field of advertising. The role of an animator is to develop creative advertising campaigns using skills in digital technology and computer animation. Animation positions require applicants to have the appropriate artistic and technical skills, and to be able to work collaboratively within a team environment.
It isn’t necessary to have a degree in animation when applying for an animator position in the advertising industry. However, having a degree in advertising is a necessity to work in any advertising and public relations field. Obtaining a degree in computer animation is recommended, as is creating a portfolio to assist in the application process.
Animators in the field of advertising generally receive a salary of between £27,000 and £35,000 per year. However, the salary advertising animators receive largely relates to the years of experience, the skill level, and the advertisement agency an employee works for. Over time, animators usually obtain higher salaries, reaching an average of between £65,000 and £75,000 per annum.

Animation industry is responsible for giving life or animating images on a screen. People working on this area are animators and their projects can be seen on pop videos, websites, computer games, and films. These professionals use different techniques to simulate moving images such as stop motion, 2D computer animation, 3D computer generated animation, and 2D drawn animation.

Animators usually perform many of the following tasks:
• Creating storyboards.
• Liaising with clients.
• Developing new characters.
• Working to production deadlines.
• Drawing 2D or 3D backgrounds.

• Being able to work alone and with a team.
• Having high attention to details.
• Being patient.
• Being able to work on different projects at the same time.
• Having IT skills.
• Having good communication abilities.
• Being creative and original.
• Having good modeling and drawing skills.
• Being able to work to strict deadlines.
• Having networking skills.

Most people working on Animation industry have a Higher National Certificate, Higher National Diploma, or degree related to this area. There are several colleges and universities offering relevant qualifications for this industry including degrees in animation, computer animation, art & design, etc. Entry requirements for these courses vary according to institutions, but they generally include A levels and five GCSE’s/S grades (A-C/1-3).

Among other relevant degrees for this area are 3D design, multimedia, film and video, electrical engineering, graphic design, spatial design, computer aided engineering, etc.