At the forefront of marketing departments in nearly every industry is the marketing director. This senior-level officer is commissioned with overseeing the entire department and is a key figure in the decision-making process in regards to advertising, brand management, public relations, market research, promotional efforts and communication with both new and existing customers
As an integral figure in the upper echelons of an organisation, the marketing director is generally required to have numerous years of proven experience in a managerial role in marketing, as well as a sufficient educational background, which often consists of both a Bachelors degree and an MBA.
Those working in this position in the United Kingdom typically see a per annum salary between £25,000 and £70,000, depending on years of experience in the industry and size of the employer. Bonuses and profit sharing may also be entailed and can boost annual income significantly. The average figure for the position is £40,000 per annum.