One of the most sought-after positions in the field of marketing and advertising is in games. A major role in this position is to design and promote games using artistic, creative design methods and research-based marketing techniques. Product designers must work in close collaboration with the senior marketing and creative design directors to whom they are reporting.
This position requires various skills, including artistic creativity, an awareness of social trends, an ability to work under pressure, sound planning and organization abilities, and the ability to clearly communicate with colleagues. It is important to plan efficiently whenever working in positions with deadlines.
A degree in design or another related industry is required. However, it is also beneficial to have a background in some sort of marketing or advertising role. Experience in a similar position is an advantage. Starting salaries for this position usually range between £20,000 and £25,000, although a position in the games field in a large company may see a higher wage, especially in relation to experience.