Marketing Executives may handle a number of general day-to-day business activities but their main responsibilities are developing marketing plans, advertising campaigns and public relations strategies to increase their company's sales. More specific duties include: organising events and sponsorships, training staff and conducting research and analysis of current client's needs and future trends.
A Marketing Executive usually performs many of the following tasks:
• Creating marketing plans
• Implementing marketing strategies
• Writing reports and conducting research
• Liaising with the media
• Working with graphic artists and journalists

• Being proactive and ambitious
• Being good-natured and considerate
• Being flexible and inventive
• Being imaginative and accurate
• Planning and information technology
• Supervision and motivation
• Understanding the principles of marketing
• Creativity and innovation
• Professionalism and diversification
• Sales and marketing
• Copyrighting
• Project management
• Presentation and demonstration
• Managing stressful situations

Employers are interested in both the skills and knowledge of a Marketing Executive. They expect that their managers would pursue Bachelors or Masters education in areas such as Marketing, Sales Management, Business Administration, Brand and Product Management, Market Research, Marketing Communication, or Advertising. Other business studies are applicable and will make for a more diverse and efficient Executive.
People, who are interested in working in this position, should ensure they develop their networking, persuasion, and communication skills as well. Sales and Marketing are competitive fields and professionals should always work on developing their skill set and take advantage of the training opportunities offered by their companies.