Although the internet has quickly become arguably the most popular form of media, the field of digital marketing is still seen as a new frontier for those working in marketing, primarily because it is constantly involving and approving. Job holders in this field work to create strategic programs and advertising in the digital world to help employers and clients drive sales, increase interest and web traffic and/or attract new members.
Each professional working in this field will have a unique set of duties and requirements. Associated positions include web designers, content creators and brand managers, among numerous others. Requirements also vary heavily, though a Bachelors degree in marketing, arts or computer-related discipline is a common minimum for most positions
The average salary for digital marketing professionals in the United Kingdom is about £37,500 per annum, though is significantly lower for new recruits. The field can potentially be much more lucrative, however; senior and managerial-level posts can see figures in excess of £60,000 per annum.