An online marketing team within an organisation plays a vital role in promoting and spreading awareness about specific products within the company’s portfolio via the internet. As commerce moves more and more towards becoming internet-based, this department is becoming increasingly more valuable for organisations.
The role an online marketing team is to create new and innovative marketing strategies which strengthen the market position of a product using online media. Responsibilities of the job holders include ensuring that the company’s website is user-friendly and that traffic is increasing. They will ensure that the website appears in search engine results and encourage interaction with customers online. Creating and distributing a regular e-newsletter, as well as using social media to interact with customers are also often key duties.
It is vital that candidates working in this field possess excellent written and verbal communication skills and are able to work with Microsoft Office programs. Most organisations will employ candidates with a Bachelor’s degree in business, marketing or a related field, in addition to previous experience in a similar role.
The salary for a role in this industry varies hugely but may fall between £17,000 and £40,000.

• Having good written and spoken communication abilities.
• Being self motivated and flexible.
• Having critical thinking.
• Being independent.
• Being able to work on several projects at the same time.
• Having high attention to details.
• Having teamwork skills.
• Having networking abilities.
• Being able to understand social media.
• Having problem solving skills.

Online Marketing jobs require a degree related to marketing, advertising, communications, or English subjects. A Digital Diploma in Online Marketing is also a good choice for this business. There are Pay Per Click courses offered by Google and MSN for applicants to have a new advantage in their applications.

It is also recommended to have a BTEC HNC/HND in marketing or another subject related to this industry. A postgraduate qualification in economics, math, statistics, marketing or business increases chances to get a job in online marketing.