There is great value for an agency with a good PR assistant, especially one who can support the senior staff with logistics, communication and general all round administrative duties. The role is challenging with no two days ever the same. It requires a creative mind, with personality characteristics which will attract clients to an agency
Very often the way in which staff and clients get on is paramount to the success of a public relations agency. The PR assistant should have a background in marketing and preferably a good degree in a related subject such as media, business to business marketing or a sales-related qualification
Good organisational skills and an ability to analyse data also help with the role of the PR assistant. The job attracts a better salary in the larger commercial cities such as London, Manchester and Leeds, with a median annual salary of £20,000 to £30,000 in the capital and slightly less in the provincial cities.