The primary role of a creative designer is to artistically develop a promotional package for a product in collaboration with the needs and expectations of the client. A creative designer works very closely with the creative director of a project, not to mention the copywriter if written text is a component of the promotion.
Having a passion for creativity and ability to think ‘outside the box’ are key skills needed to succeed in this role. The position requires applicants to work with the latest in design software, so information technology proficiency is a must. Experience in design is also important, and an ability to work using a proposed promotional campaign is required.
A creative designer usually earns a salary of between £23,000 and £30,000, although this largely depends on experience. Also, some of the larger firms in cities like London pay experienced persons similar salaries to creative directors in other parts of the UK, from £40,000 to £45,000.