Managing a shop or store, the staff and the day to day activities, is the responsibility of a Shop Manager. They carry out responsibilities that may include training, recruiting, project management and stock taking.
A Shop Manager usually performs many of the following tasks:
•  Handling sales matters
•  Recruiting staff
•  Keeping the store in line with Health and Safety regulations
•  Managing the shops security policies
•  Proposing and implementing promotions and specials
•  Developing marketing strategies
•  Doing merchandising
•  Maintaining the budgets and expenditure
•  Attending sales meetings
•  Keeping abreast of stocks and merchandise levels

• Being able to effectively lead teams
• Being able to manage stressful situations
• Being flexible
• Being able to maximise customer satisfaction
• Being able to communicate effectively
• Being able to work with numeric data and statistics
• Being focused and motivated
• Being able to mentor employees
• Being proactive
• Being able to network with other industry professionals
• Being able to use the computer
• Being professional and amenable at all times

Having a Bachelors or Masters Degree helps job seekers in getting a position in Shop Management. Shop Managers tend to have good qualifications, but they are also extremely knowledgeable about sales and retail management. HNC, HND, or GCSE qualifications are also accepted by employers. Areas of study may include Retail Management, Marketing, Sales Management, Business Administration, and Strategic Management.