A creative director is solely responsible for managing a creative product or products for the company’s client. Persons in this role work closely with a large team of people, including copywriters, visual designers, account executives, and clients, to oversee whether all needs are being met. Tasks involved include designating assignments and monitoring the project’s marketing style and plan
Some essential skills a creative director must possess are strong leadership qualities, experience in design, understanding of a marketing plan, efficiency in creative design software such as Photoshop and InDesign, and excellent communication skills.
It usually takes years of experience in design or copywriting to be eligible for a creative directorship. Nowadays, a degree in a related field is certainly a requirement, as is often several years’ experience in a similar field - sometimes up to 10 years in large firms found in London and other metropolitan cities. Salaries range from £45,000 to about £70,000 on average, depending on qualifications, experience and even the firm. Large companies pay as high as £120,000 for a sought-after candidate.