Sales executives play a major part in a company’s success by selling its goods and services to manufacturers, wholesalers, businesses and retail outlets. Products range from IT supplies to fast-moving consumer goods, such as groceries or stationery
Sales may be either business-to-business (B2B) or business-to-customer (B2C). Both types of selling require research and relationship-building skills, promoting the product in question in as professional and effective a way as possible. The job requires regular travel to visit customers and it is often necessary to attend sales team meetings to hone selling techniques and improve performance
Additional duties include taking note of customer requirements, making phone calls and sending emails, arranging appointments, closing sales, and liaising with suppliers. Likely candidates are confident negotiators with excellent communication skills and a background in sales. They must be comfortable working in a competitive environment and be happy to meet regular sales targets. Salaries are in the region of £21,000 to £28,000.

1. Have strong negotiation skills
2. Be computer literate
3. Be Multilingual and able to multitask
4. Be dynamic, focused and self motivated
5. Be persistent and diligent
6.  Communicate effectively – oral and written
7. Be able to work on own initiative and with a team player
8. Be sociable and amicable

Sales skills are important in being a successful Sales Executive. Employers find it more relevant for graduates to be able to negotiate and close deals, in so doing increase revenue. Having a college degree is not pertinent in many sales executive positions. However, it is advantageous if executives hold certifications or degrees in various business fields.
Many companies offer on the job training, making employees more proficient and capable in using the different sales applications and tactics. Training is conducted on company products, services, and the best way to sell them. Some companies outsource their training to Sales Consultants who come in and teach their workers the best approach and new sales strategies. This method often boosts moral and invigorates sales executives.