A Market Researcher is responsible for collecting and analysing important market information for a company. They work for charities, governments, businesses and specialist research agencies. Market researchers collect consumer’s opinions and create reports for further improvements related to economic, political and social decisions. They specialise in only one area such as social and consumer research.

Market Researchers usually perform the following tasks:
• Undertaking researches.
• Moderating focus groups.
• Writing reports.
• Advising improvements.
• Meeting with clients to agree projects.

• Having excellent interpersonal skills.
• Being able to work under pressure.
• Being able to handle large quantities of information.
• Being flexible and creative.
• Having competent IT skills.
• Having interest in behavior and psychology.
• Being able to work with a team.
• Having good problem solving abilities.
• Having competent math skills.
• Being able to clearly see patterns and trends.

There are no specific academic requirements to be a Market Researcher, but it is necessary to have confidence, friendly manners, interpersonal and analytical skills as a minimum. It is recommended to have studies related to statistics, math, business studies, and economics for some job placements.

A great advantage for this business is to have relevant market experience related to statistics, economics, advertising or math. The Market Research Society has a range of qualifications related to training for this area. These courses include areas such as survey design, research, data collection methods, ethical issues, data analysis and information.