The field of marketing advertising deals with the promotion of products or services using a plethora of social-orientated mediums. Therefore, the major roles in this profession is to promote a company’s name, brand or product to the competitive market place, and to assess the performance using research and knowledge of socio trends to continually improve promotion.
There are hundreds of jobs to be found in the marketing advertising profession, from entry level to senior administrator and management positions. Some of the necessary skills to be successful in this field are critical thinking and analytical skills, interpersonal skills, an ability to use marketing software and computer-based research tools, a self-driven personality, and acknowledgement of current affairs and social trends that may affect products or demands
Most positions in marketing advertising require applicants to hold a bachelor’s degree or higher. This field is extremely competitive therefore any experience or additional education in a related field is considered advantageous. Salaries for most jobs in this field vary according to experience, with starter salaries ranging from £12,000 to £22,000. Some positions attract higher salaries.