National Account Managers sustain and develop existing client accounts. They work to ensure that the processes and regulations used in their businesses are continually updated and adhered to. They prepare action plans and stick to the codes of ethics in their business.
A National Account Manager usually performs many of the following tasks:
• Negotiating contracts
• Performing quarterly and weekly analysis
• Attending sales meetings
• Maximising business potential
• Networking with contacts
• Recruiting staff
•  Maintaining accurate records
• Developing business relationships

• Account development and building relationships
• Being proficient
• Being analytic
• Being self motivated, energetic and positive
• Planning
• Communication and presentation
• Leadership
• Being credible, persuasive and tenacious
• Information technology
• Being flexible

National Account Managers may possess a variety of qualifications. These may range from HND and HNC qualifications to Bachelors and Masters Degrees in Business, Sales or Marketing. Other specialisations such as Communication, Management or Finance may also be acceptable.