LinkedIn is easily the most popular ‘social network’ of the business world. It is full of extremely useful functions, that – if used intelligently – can be utilised to really help your business or career progression.
Over and above the basic offering, which is free, LinkedIn offers a paid-for premium service. But the question is, is LinkedIn Premium worth the cost?
The premium service that you choose will depend upon the services that you want to make use of. LinkedIn offers the following Premium accounts:
This particular offering is aimed at job seekers.It aims to empower people to enhance their online impression and can link them directly to the right people within any business, company or location. It also allows you to optimise your profile in order to become the most easily identified candidate for new job opportunities.
But at the prohibitive cost (£23.99 per month on a rolling contract), it is dubious as to whether most candidates would find this better than the free option, on the basis that most people are not continuously searching for a new job. Why pay for a service that you may only want to use once or twice a year at most.
This is the LinkedIn’s service that is potentially going to be the most fruitful.
LinkedIn’s massive data mine is ripe for marketing, and this isn’t lost on the company. Being able to provide qualified leads correct contact details to sales professionals means that true ‘cold calling’ is no longer necessary.
At £53.99 per month (on a rolling basis), this service is almost certainly worth the cost on its own. It can be considered cheap in comparison to the cost of cold calling, bearing in mind the labour costs involved and often poor return on investment.
Aimed at recruiters, this service uses the huge mine of data to help target and directly contact potential new recruits.
For recruitment consultants, the ability to use these fantastic data sets is a godsend. But the price (£95.94 rolling) means that only serious recruiters are going to be able to use it to its potential, and get full value for money.
This is for companies that are looking to leverage LinkedIn’s wider network to help grow their business.
This is potentially the most dubious of the accounts in terms of value for money, as you only get to message 15 contacts (whether linked or not). You also get access to a suite of insights on your industry, which could help with comparing yourself against your competition.
But for the cost (£35.99 per month, rolling) you may find that finding out information on your competitors through basic web searching is a better investment. LinkedIn is an excellent source of information for job seekers, recruiters and business development professionals alike. But its Premium products are most likely to be useful to only a handful of people and businesses.
Thorough research of the service bands should help you decide whether any of the Premium offerings are for you, given your individual circumstances.
It may be worth making use of the free trial that LinkedIn offer on its Premium services to see first-hand the quality and usefulness of the service before committing your hard earned cash.
This is a guest article by Bryn Davies, owner of the Job Search Bible, which offers free advice and guidance on all things related to job searching and career development.