Tag Archives: design

How to create the perfect business card

This entry was posted in Articles, Working life and tagged , , on by plabram.

Any possible opportunity to sell yourself at an interview or to potential recruiters should be exploited. A business card is a portable way to carry information about yourself that you can carefully plan in advance and hand out to impress. Like everything else about the brand you’re trying to create for yourself, your business card should communicate a memorable, impeccably-crafted image.


Creating your business card


Step 1: Decide which information to include.

Every element of your business card should serve a purpose, so always try to include the minimum information necessary to get your point across – skip the full postal address unless you really feel it’s useful.
google-business-card
list_okA business card serves primarily as a practical way for recruiters to keep your personal information easily to hand, so your name, profession and some kind of means of contact (email address and phone number) are the obvious choices, as well as your company logo if applicable.
list_okIf you have a website or profile on social networks such as LinkedIn, this can also be a helpful portal for someone looking to find more information about you.


Step 2: Think design

Above all, the design of your card should be kept clean, simple and readable.

The rule of thirds in designlist_okDesigners often use the “rule of thirds”, which dictates that content should be split up into thirds rather than equal halves to achieve greater visual effect.
list_okThink about your font choice – serif fonts look classic, whereas sans serif fonts give the impression of modernity and deftness.
list_okDon’t forget to use both sides, and play with colour – it’s said that people hang onto coloured business cards for ten times longer than normal cards.
list_okIf all else fails, you can find various free PowerPoint templates on the Web.


Step 3: Add a gimmick (or two)

The following are a few ideas for how to help your card stand out – you can find plenty more examples of original business cards here.
list_okA QR code is abutterfly popup business card good way to put a simple, accessible  ink to information about yourself on a business card.
list_okDie-cutting can create a novel business card that’s shaped in a way appropriate to your business (comb for hairdressers, ruler for architect, car for insurance salesman etc.)
list_okPop-up cards are also a fun way to create a memorable design, although perhaps hard to pull off.
list_okOffering some kind of sector-appropriate freebie with your card (printing your details on a mirror, pack of seeds, teabag label, pack of matches etc.) is a good way to ensure it won’t get thrown away.
list_okIf the first thing that comes up when you Google your name is your own website, you might want to put an indication to “Google me!” on your business card to give an impression of online importance.


Step four: Printing options

list_okDon’t place information too close to the edge of your card in case the printer cuts it off.
list_okExtend coloured backgrounds and images slightly over the borders of the card to make sure you’re not left with any unwanted white space around the edges (this is known as “bleeding”).
list_okUse good quality, thick paper with a high grammage.
list_okEmbossed and raised lettering and foil stamping look expensive.
list_okGlossy paper normally works best for printing photos, whereas matte paper is easy to write on and generally keeps well. A business card printed on textured paper can also look classy.
list_okThere’s also various websites online where you can get business cards easily printed: here’s a favourite.

Classy, embossed business card


Looking for inspiration? Don’t go away yet – we’ll be covering some of our favourite creative business cards in more detail later. To be continued…

Every effort has been made to trace the authors of the business cards featured, however this hasn’t always been possible. If you see your photo on these pages, don’t hesitate to get in touch and ask us to take it down (or congratulate us on our efforts, of course!).

Seven of the best offices to work in – photos

This entry was posted in Articles, Working life and tagged , , , , on by plabram.

Who says working in an office has to be boring? We’ve talked before about various things you can do to make your office a bit more fun to be in. Having said that, however, some organisations really take the canteen cake when it comes to office improvement. In our “fun office ideas” hall of fame, we’d like to give a gold award to the following…

Coolest offices

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Images: Many thanks to architects Rosan Bosch (Lego), Jump-Studios (Red Bull) and photographers from Glassdoor (Google, Infosys, Facebook), Geoff Stearns (YouTube) and David Orban (Comvert) for letting us use their photos.

Designing an infographic CV

This entry was posted in Articles, CV writing and tagged , , , on by plabram.

So you’ve seen those funky infographic CVs around, and have decided that you have to have one too. Creating a striking visual representation of your shining career trajectory, however, is easier said than done (and not so easily said, either). If you don’t want to pay for a design agency and aren’t capable of making your own infographic from scratch, you could try using some of the online resources listed below to help you.

(Before proceeding, do you really need an infographic CV? You might like to check out our latest article too see what recruiting pros think)

Free online tools for creating an infographic CV

infographiccv

CV designed by Hagan Blount.


Image banks
list_oklist_oklist_oklist_oklist_wrong Many online image banks, such as iStockPhoto and Getty Images, sell “packs” of infographic elements which you can use in your image-editing programme of choice. A good halfway-house if you have some design skills, but want to give things a more professional touch.

PowerPointlist_oklist_oklist_oklist_wronglist_wrong Surprisingly, you don’t need to be a Photoshop pro to make an infographic CV. Although it may lack much of the deftness of more advanced software, the humble MSOffice PowerPoint can also be used as a reasonable alternative. Even better, you can find free PowerPoint infographic templates and usage advice online.

Piktochart – list_oklist_oklist_oklist_wronglist_wrong An online tool that provides a wide variety of templates for making all kinds of infographic. Designs can sometimes be hard to customise, but otherwise Piktochart provides a good way to make professional-looking infographic CVs. Comes in free and paid versions. Also, take a look at Infogr.am and Visual.ly, which provide similar services.

Visualize.me –  list_oklist_oklist_wronglist_wronglist_wrong Also discussed on our previous article (“6 free tools for creating a dynamic CV”), Visualize.me is an easy-to-use free online tool specially designed for creating infographic CVs. Taken from the high street of the design world, Visualize.me provides designs which don’t look too shabby, but bear in mind that there’s a chance that everyone else’s CVs will look exactly the same as yours. Resumup is a similar programme.

infographiccvWordlelist_oklist_oklist_oklist_oklist_wrong An old favourite. If you’re a little unsure about how to handle the infographic CV, a good halfway house can be to add the odd graphic element to standard text. As well as including the occasional line diagram, etc. from programmes like Visualize.me, you could create an attractive and easily-customisable word cloud displaying your numerous talents on Wordle. Cut and paste into your regular CV to give it that little extra something.

If you’re applying for a job as a designer, or in other creative professions, using an infographic CV may help your application stand out from the crowd, but do beware the pitfall of the unnecessary and unprofessional-looking infographic CV. Whatever you do, keep things simple, and if you can’t make something that looks good an infographic CV is best left to the professionals. See what you can create, but bear in mind that it may be wisest not to try this one at home.

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