Tag Archives: Facebook

7 Ways How Social Media Can Influence Your Career Success

This entry was posted in Articles, Careers advice, Social media and tagged , , , , , , on by Andres Herrera.

At first glance, social media and career-building might not be related to each other. However, you might be pursuing a social networking career, or you simply might want to improve your social network skills – in both cases, you will need to learn how to use social media platforms. Moreover, social media can influence your career both positively and negatively. Hence, here are the seven ways of how social media can help your career or harm it.

social media icons

Photo by natanaelginting on www.freepik.com.

1. Keeping an Online Portfolio

First and foremost, social media platforms can be used to keep an online portfolio. Platforms like Pinterest and Instagram that mostly rely on visual content can be used by visual creators such as photographers, artists, and graphic designers. Platforms like Facebook and Twitter that mostly rely on text can be used by writers and journalists. There are even dedicated platforms like Medium (writing) and DeviantArt (art), but you can mostly use different platforms for all kinds of content.

By having an online portfolio on display on one of the social media platforms, you will be able to showcase your work and grow your online following. You will also get a unique opportunity: every time someone wants to hire you and requests your portfolio, you can simply send them a link to your profile where they can view your works and see the reaction to them that will serve as social proof.

2. Documenting Your Mistakes

The downside of having a social media account (or multiple accounts) is that each and every one of your mistakes gets documented. This can be especially damaging when you have a substantial follower base. Even if you upload something and then delete it a few minutes or moments later, someone may already save it and then reproduce it elsewhere online which will, in turn, damage your reputation and may cause a scandal.

If you have been using social media networks for a few years, you probably forgot some things you posted online. Your views may have changed, so whatever offensive statement you tweeted two years ago is probably not something you’d tweet now. But the Internet remembers which means anyone can dig up your past mistakes and use them against you – including your potential employers.

3. Connecting with Employers

Speaking of employers, social media platforms are widely used by individual clients and companies alike to find freelancers or regular employees to work for them. In fact, some platforms like LinkedIn are specifically designed to connect specialists from all over the world as well as those working together in the same office.

Someone may notice your art on your Instagram profile. Once they check out more of your works posted online, they decide to get in touch with you and ask you about a project they need help on. This is, undoubtedly, a great opportunity to get a client who comes to you rather than someone you are spending your time looking for. Besides, if they like what you produce for them, they might come back for more.

4. Getting A Bad Reputation

As mentioned above, social media platforms document your every move, you every mistake. In essence, this can lead to terrifying results, but going through a scandal is one thing while getting a bad reputation is another. Some employers may forgive your old tweets and hire you once the crowd has calmed down, but if you get into multiple scandals, your reputation may be permanently damaged.

As Monica Connor from the custom writing reviews site Online Writers Rating says, ‘Social media platforms, especially the popular ones like Twitter, Instagram, and Facebook, can be very dangerous for your career if you treat them irresponsibly. You need to be careful with what you say and avoid getting into arguments or insulting anyone.’

5. Finding Future Partners

Freelancers and specialists are not the only ones who can benefit career-wise from using social media platforms. Entrepreneurs, solopreneurs, start-up owners, and business owners can use social media to find and connect with future partners.

Indeed, there are special websites and directories with investors and the like, but many small businesses started with two people finding each other on regular social media platforms and working together to open the business they both dreamed about. Friends often become business partners, so why can’t these be online friends?

6. Learning Useful Information

Educating yourself may feel like something you had done at high school and then in college or university, but learning is actually something you need to do your whole life if you want to stay up-to-date with the latest events and achievements. Specialists aren’t just specialists because they have a degree – it’s also because they have experience and are constantly ‘leveling up’ their knowledge in their sphere.

Incidentally, social media platforms can help you learn a lot of useful information both in your sphere and on other topics. YouTube, for example, has millions of videos explaining complicated and simple concepts on topics ranging from history to engineering to graphic design. Facebook has groups dedicated to various subjects while Instagram has accounts that post tutorials, facts, tips, etc.

7. Building A Positive Brand on Social Media

Last but not least, while social media can easily get you into a scandal, it can also help you build a positive brand for yourself. This doesn’t just concern your business (if you have one) – it also means an image of who you are as a person.

You may be a professional investigative journalist or you could be a makeup artist working for an up-and-coming celebrity – in both cases, you can use social media platforms to find like-minded people and those interested in who you are and what you do. In other words, social media networks offer you opportunities that you wouldn’t have if you only interacted with your immediate, friends, family, co-workers, and acquaintances.

Final Thoughts

All in all, social media platforms are definitely an important part of our lives – but they are also crucial for our careers. Avoid making mistakes listed in this article and follow the tips that will help you use social media to its fullest and build your career with its help.

Author: Frank Hamilton
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Frank has been working as an editor at essay review service Best Writers Online. He is a professional writing expert in such topics as blogging, digital marketing, and self-education. He also loves traveling and speaks Spanish, French, German, and English.

An Insight into Digital Job Hunting: Video Interviews, Resumes and Reputation

This entry was posted in Articles, Careers advice, CV writing, Job interviews, Social media and tagged , , , , , , , , , , , , on by Ixone.

With 68% of employers searching applicants on Facebook, there’s no denying of the fact that we are heading towards a new dawn of digitization in the field of job search and recruitment. The journey from submitting physical copies of the resumes to sending the electronic version of the same has truly been awesome. Now that we have stepped into the digital era of job hunt, 2019 is expected to bring forth further digitization that will contribute to the new wave change. Job hunting in the digital age is incomplete without smarter resume formats, digitization, online interviews, video conferences and the likes. Here’s why.

digitalSource: Pixabay

Online Reputation in the Digital Age

Reportedly, 73% of companies have leveraged the potential of social media in order to recruit candidates. And this is exactly why an individual requires an impressiveonline reputation. If you are a recruiter, then the chances are that you want to scan the details of your employee and know the person via social media platforms before calling him/her up for a face-to-face interview or prior to sending across an offer letter.

If we are to look at things from the perspective of an employee, then the role of maintaining a digital reputation is equally significant for him/her. For instance, LinkedIn has more than 500 million members and 63 million unique mobile users per month, there’s no doubt that the platform is one of the preferred hotspots for both employees and employers across the globe. This is exactly why the context of building an online reputation and staying professionally active via digital modes of communication have gained importance.

Apart from LinkedIn contributing to the career prospects of the job hunters, other new-age applications are backing up the prospective employees and employers. Twylah, VisualCV, AngelList; it is an extensive list. Now, if you haven’t made yourself visible online, here’s something for you. Take a look:

  • Employees and the employers stand a better chance to be trusted, both as a brand and as an individual.
  • Sharing and talking about corporate accolades and skills via digital platform will allow you to ensure better exposure. It will alsoenhance the opportunity of an individual and increase the chances of gettingspotted by reputedrecruiters across the globe.
  • It is said companies with good online reputation are likely to attract more business.
  • Online Reputation Management strategies highlight the strength of a company and combat all negative propaganda of the rivals.
  • Maintaining consistent online reputation helps the employers and employees to foster transparency and honesty.

Now that you have read through the section and understood thebenefits a positive online reputation can provide, you might like to harness its potential and start building career-oriented online reputation right away.

Video Interviews are Here to Stay

According to a survey that included 506 companies, video interviewing not only cuts cost, but also saves the recruiter’s time. 47% of the surveyed companies admitted that video interviewing shortens the time it takes to hire an employee. In another amazing revelation, it has been found that a 5-minute live video interview is equivalent to a 200 question written assessment. So, we don’t have enough reason not to embrace such digital waves of changes, do we? It is also to be mentioned that the emergence of advanced video conferencing applications like Google Duo and Skype is adding up to the value further.

Now that the stats are clear and reports are out, let’s delve deeper and learn about the significance of video interviews. Here you go:

  • Video interviewing improves the quality of the hiring process, as the recruiters are able to scan more candidates and assess them, by overcoming the boundaries of time and distance.
  • Video interviewing significantly reduces conscious and subconscious bias.
  • Video interviews help candidates listen to other employees conversing and talking about the job role. This, as a result, allows him/her to monitor the company’s credibility, based on real-time data and revelations.

With significant advantages, it is likely that the trend shall continue to rule the realm of job hunting in the years to come.

Virtual Interviews are Here to Stay

It goes without saying that one cannot expect to land his/her dream job in a renowned organisation without having an impressive resume to send across. And when it comes to securing jobs and assessing prospective employers in today’s world of digital advancements, you can’t do without digital resumes. Posted in inc.com, every corporate job opening attracts 250 resumes. According to another source, Yahoo gets 2,000 resumes each workday on an average, while Google once received 75,000 resumes in a single week. Now, if we are to consider this data, it is pretty indicative that the demand and functionality of digital resumes are certainly on the rise.

Prof. Vivian Jones, program coordinator and chief assignment help expert associated with a leading e-learning portal says…

Ever since we have embraced the trend of online resumes, we are able to shortlist more suitable candidates for the post of bloggers and writers. No more stringent paperwork and taking the pain of meeting every candidate individually. Writers send across their CV online, and our recruiters handpick the most suitable ones after going through their career episodes virtually”.

Things are undeniably much easier for an individual when all they have to do isassess resumes online without being subjected to the hassles of physical paperwork. It also eliminates the risk of missing documents and the likes. In case you wish to know the reasons why you need a digital resume in the first place, here’s something for you.

Online resumes make it 10 times easier and accessible for prospective employers to go through the bio data and assess the credibility accordingly.

  • Online resumes help candidates to send across the document to multiple organizations, with a click of the mouse.
  • Maintaining digital CVs is a better way to ensure safety, as far as misplacement of an essential document is concerned.
  • In the era of global digitization, staying updated with digital resumes will help you to explore better job opportunities.

In today’s job market, digital resumes have a great significance, which is likely to increase. With each passing day, it is likely that more virtually developed resume management strategies will come up and redefine the recruitment process altogether.

Parting Words

Statistically, the number of people working in the United Kingdom rose by 23,000 to 32.41 million in the 3rd quarter of 2018. This is again a clear indication of the fact that the job market is booming, which will call forbetter and organized recruitment policies in order to manage a large group of candidates. On the other hand, potential employees need to keep their CVs updated, revamp their technical know-how and get tech-savvy in order to embrace new trends and bag jobs like a pro.


Author Bio

Jijo is a digital marketer associated with a leading digital agency in the United Kingdom. Apart from being a professional marketer, Jijo is an experienced resume writer associated with GoDissertationHelp. He is extremely passionate and diligent when it comes to meeting his professional responsibilities. He loves to travel on his bike and visits countryside destinations on the weekend.

Social media and employment – infographic

This entry was posted in Infographics, Social media and tagged , , , , , , on by plabram.

Social networks and employment – tips for a happy marriage

The party’s coming to an end. This infographic is the conclusion of our “Social Media Week on JobisBlog” series, and gives a quick summary of all the tips and tricks we’ve shared on this topic during the past seven days. Hope you enjoyed it as much as we did, and see you back here again soon.

(Click for a bigger version)

Infographic - find jobs/employees via social media

You can search for jobs in your LinkedIn and Facebook networks using JobisJob’s “My Network” tool. Once activated, this will highlight all the job postings that appear in companies where friends from your extended networks are currently employed, allowing you to obtain that all-important personal recommendation and use social media to find a job.

© JobisJob, July 2013.

Social media week on JobisBlog

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Social media recruiting doesn’t have to be difficult

This entry was posted in Advice for recruiters, Articles, Social media and tagged , , , , , , , , on by Lynn.

Social media recruiting doesn’t need to be forbidding or complex, but can be easy and contemporary. And even if it appears that the large companies are setting the tone, social media recruiting is just as relevant for medium-sized companies. Interestingly, there are small social media recruiting campaigns that make a better impression due to their quirkiness and authenticity than some high-budget productions. In this case, take look at how Twitter sell their employer brand on the internet on a small budget but with plenty of humour to make up for it:

Along with having enthusiasm and originality, it’s important to observe the rules of the game. Here are the most important things to remember for successful social media recruiting:

list_ok You shouldn’t expect too much from social media recruiting. It serves to develop a corporate network, and to expand outreach and awareness levels, but it will not perform miracles if the traditional recruiting processes are not well planned and integrated.

list_ok There are legal frameworks for active sourcing. You need to know exactly what is legal and where limits are crossed. For example, copying and saving the data of potential employees from social media without their permission is not allowed.

list_ok Not everyone wants to be headhunted via social media. If a high-potential candidate states on their social media profiles that they’re not looking for new opportunities, you should respect that.

list_ok Alongside the serious, “professional” social media channels such as LinkedIn, all other platforms can also be used. Only a small portion of this potential is currently being tapped, meaning that you still have the opportunity to be one of the few companies whose campaign whips up a storm!

How do you recruit using social media?


Because most companies are already successfully represented on LinkedIn, here we will address the less crowded social media channels that businesses can use to advertise their employmer brand and open positions:

Facebook-Icon FacebookBy now, Facebook offers excellent advertising possibilities to ensure that your job advertisements or employer brand reaches the right target group. First of all, however, you should establish whether the demographic you want to reach is active on Facebook. If that is the case, your company’s recruiting website can be integrated into your profile, advertisements can be switched on, posts furnished with hash-tags and questions can be answered publicly to good effect. Facebook is amongst the more informal platforms, but this doesn’t mean that you should try to appear young or cool at any cost: retain a degree of professionality if it’s appropriate to your brand.

twitter_icon TwitterOn Twitter you should, first and foremost, ensure that you’re not just tweeting job adverts. Each open vacancy should, of course, reach your followers and be furnished with hashtags. But a Twitter account without other types of chat and information is unlikely to be thought interesting and might quickly lose its appeal.

googleplus-icon Google+ – One thing’s for certain, Google+ is on the way up! And because it enjoys a solid professional reputation, you should by all means publish your open positions or at least your general merits as an employer here. It is almost refreshing that there are no official advertisements on Google+. Content (videos, photos etc.) can be published in high quality and it makes sense to register before the big onslaught because it’s likely that Google+ will reward its older users with better positioning.

Pinterest-icon Pinterest/Instagram Because Pinterest and Instagram let you integrate and link photos, these can be used in ingenious ways to captivate your audience. Because there is so much to look at, your target group probably spends a huge amount of time on this platform. Great photos attract a lot of attention and the links will send your conversion rate booming. The greatest challenge here is to get some visually compelling pictures that your target group simply cannot ignore.

304145-youtube-youtube-app-logo Youtube  Please refrain from cheesy campaigns, especially with videos.  There is a fine line between inspiring/motivating and over-the-top. To see the difference between likeable and authentic videos and those which are not so much, have a look at the following two examples. Timeless values and arguments work across all generations.

Lines such as “I am Microsoft research” make this video seem like it’s trying to be something it’s not. In contrast, a contemporary soundtrack and a simple message make Express Vending’s recruitment video appealing and up-to-date:

Top Tip: If you have numerous connected accounts, then pay attention to the readability of your posts if you publish in all of them at the same time. The quantity of hashtags you use can look great on some networks (Twitter) and on others appear rather unattractive (LinkedIn). Always put yourself in the position of a potential applicant.

At JobisJob, jobseekers can use the function “My Network” to connect online job adverts to their social media channels. This can be done privately, and lets the reader know at a glance whether acquaintances are working for the company they would like to apply for.

Social Media Week_JobisJob

How to control your online reputation in social media

This entry was posted in Articles, Social media and tagged , , , , , , , on by María Aragón.

Advice and tools for controlling your online reputation in the Social Media. This blog post is a part of our week-long series on social media and employment.

Do a test: write your name in the Google search engine and – let’s see what comes out! Just search through the first page of results – at the end of the day, that’s what 94% of users do, according to research by Brandyourself. Can’t you find yourself? That’s not so bad… It means that your social footprint or online reputation isn’t mature yet, and you need to improve your virtual image, you can begin moving around the social networks. Things get complicated if the first thing you read when somebody “googles” you, is untrue or damages your image. Houston, we’ve got a problem!

According to a study by OnDeviceResearch, 16% of candidates for a job are disregarded because of some unfortunate message on Facebook, Twitter and other Social Networks. But the most worrying thing is that two-thirds of social network users are not aware of the consequences that using them in the wrong way may have on their reputation and career. Most often, your worst enemy is a part of you…

Seeing as companies use Social Networks for capturing talent, you have to get used to keeping your profiles impeccable and monitoring when you are chatting with friends and when you are targeting the more extended public – for example, when looking for a job.

TIPS FOR CONTROLLING YOUR ONLINE REPUTATION AND VIRTUAL IMAGE

list_okNicknames or “alias” – No, thanks. Create your profile with your name and surname(s): the contracting company will be able to identify you easily (and they don’t really need to know your grandmother’s pet name for you… or why she calls you it).

list_okClean and flood. If you don’t like the first thing you see and read about yourself on the Internet or it is of no benefit to you, you have two options. When the solution to the problem is in your hands, you can “clean”, which means: modify the information or delete it.  If it is others who are publishing content that is damaging to you professionally, flood the Internet with positive content! Be constant and very active and, by natural positioning, your publications will end up appearing before the rest.  The following tip gives you ideas on how to accelerate this process.

list_okMake the Social Networks work for you. Google loves some Social Networks more than others and this is reflected in the results list. Pay attention to this and strengthen your presence on the following:

1. Linkedin is king.  Complete your professional profile with a purpose and interact with other professionals. This Social Network has an excellent reputation and Google loves it; whether you believe it or not, it positions it above Google +!

2.  Vimeo. Yes, the most popular video community is YouTube, but Vimeo gives you better positioning on search engines.

3.  About.me. This tool allows you to create a professional profile where you can connect all your Social Network accounts.  You can centralize all the information on you and you’ll also have a very original CV!

4.    Facebook and Twitter. Facebook and Twitter are some of the largest social networks in terms of active users. As they are the ones that we have most contact with, both at a personal and professional level, they are also where we most frequently put our foot in it! Think twice about what you are going to publish or be moderate when giving your opinion on socially sensitive subjects (religion or politics, for example) – they are basic tips to help you avoid a bad experience.

list_okTop secret. Remember that all the Social Networks have filters or tools to configure your privacy settings and limit access permission to your data.  To make life easier, we recommend Adjustyourprivacy: it will quickly take you to the privacy setting sections for all of your Social Network profiles.

Facebook continually changes its privacy settings so pay attention to the following:

  •  Privacy settings configuration. In this section of the upper right menu of your Facebook profile, you can select who can see or read what you publish: profile scope, block users and invitations from applications or events, who can write on your wall, if you want others to tag you in their photos, etc.
  • Be careful with pictures! Every day, more than 350 million photos are uploaded to Facebook. When you create a photo album on Facebook, you can limit access to it using the privacy settings options. But be careful with your profile photos: You have to configure privacy settings for them individually!

FREE TOOLS FOR MONITORING YOUR ONLINE REPUTATION

Check everything that is being said about you on social media! Applications for monitoring social network profiles guard your reputation 24 hours a day. The ones below are effective and employers also use them when selecting personnel!

list_okGoogle Alerts – Quickly and easily, you indicate the words or phrases that you want to search for and how often you want to be updated: you will get an email with all the mentions of this found on the Internet. You can put down your name and surname, the university you studied at or the company you work or worked for, to keep up-to-date with events or comments that may affect your online reputation.

list_okReputación XL – This is an advanced search engine that is very similar to the above tool – although it has more options for setting the search criteria, such as, for example, selecting search languages.

list_okSamepoint – This is one of the best search engines for Social Network conversations, and it allows you to supervise what is being said or seen about you in real time.

list_okSocial Mention – This is perhaps the most complete free tool, as it is capable of analysing subjective nuances, such as the feeling or emotion behind comments.

We are convinced that the social networks have great potential for finding work, so it’s worth making an effort to look after your online reputation. We encourage you to try the JobisJob My Network service.Use it to search Facebook or LinkedIn and as well asl job offers, you can see whom in your network can connect you to the company in question.

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Image: Kakisky

Social media week on JobisBlog