Market Research job descriptionPost Job
Those working in market research positions are an integral part of corporate strategy and the decision making process in numerous types of industries and organisations. Job holders in this field are commissioned with investigating the marketplace before proposed products or services are launched to determine the viability of the investment
There are numerous job titles in this field and each will have unique duties. However, all job holders will aid with the collection, organisation and analysis of market data, which is typically collected via surveys and interviews or other types of polls. Conclusions are often made with the aid of statistical software.
Each position will have its own unique set of requirements, though generally a Bachelors degree in marketing is a minimum and a Masters is highly desirable. An educational background in mathematics or accounting may be appropriate for analysts and some other professionals in the field
Market research professionals in the United Kingdom typically see salaries ranging from £18,000 to £50,000 per year. Remuneration in this position is heavily coordinated with experience; figures in excess of £40,000 a year are typically awarded to those with at least five successful years in the field.
A Market Researcher is responsible for collecting and analysing important market information for a company. They work for charities, governments, businesses and specialist research agencies. Market researchers collect consumer’s opinions and create reports for further improvements related to economic, political and social decisions. They specialise in only one area such as social and consumer research.
Market Researchers usually perform the following tasks:
• Undertaking researches.
• Moderating focus groups.
• Writing reports.
• Advising improvements.
• Meeting with clients to agree projects.
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