Marketing Executive job description

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The position of marketing executive involves responsibility for the promotion of the company’s brand, product or service. This is done by developing effective marketing campaigns using promotional events and advertising campaigns together with analysis of market trends and keeping up to date with consumer needs and competitors’ positions
The skills required for this job include creativity and organisational ability. A high standard of written and verbal communication skills is required, as well as the ability to work to deadlines and as part of a team. A good understanding of marketing and a thorough understanding of the business sector is also needed
The average salary for this role is £25,000 per year. Previous marketing experience is an advantage for this position as is a talent for presentation. A qualification or bachelor’s degree in marketing or another related field is required by most employers and competence in computer use is important.

Description

Marketing Executives may handle a number of general day-to-day business activities but their main responsibilities are developing marketing plans, advertising campaigns and public relations strategies to increase their company's sales. More specific duties include: organising events and sponsorships, training staff and conducting research and analysis of current client's needs and future trends.
A Marketing Executive usually performs many of the following tasks:
• Creating marketing plans
• Implementing marketing strategies
• Writing reports and conducting research
• Liaising with the media
• Working with graphic artists and journalists

Skills

• Being proactive and ambitious
• Being good-natured and considerate
• Being flexible and inventive
• Being imaginative and accurate
• Planning and information technology
• Supervision and motivation
• Understanding the principles of marketing
• Creativity and innovation
• Professionalism and diversification
• Sales and marketing
• Copyrighting
• Project management
• Presentation and demonstration
• Managing stressful situations

Education

Employers are interested in both the skills and knowledge of a Marketing Executive. They expect that their managers would pursue Bachelors or Masters education in areas such as Marketing, Sales Management, Business Administration, Brand and Product Management, Market Research, Marketing Communication, or Advertising. Other business studies are applicable and will make for a more diverse and efficient Executive.
People, who are interested in working in this position, should ensure they develop their networking, persuasion, and communication skills as well. Sales and Marketing are competitive fields and professionals should always work on developing their skill set and take advantage of the training opportunities offered by their companies.

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